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designer
& dev
heymimo

From idea to publishing

A gifting marketplace. You save the addresses of the people you care about, browse local florists and chocolate shops, and send something to their door.

They brought me in as a freelancer and I ended up getting involved in all of it. The business model, the prototypes, the whole brand, the fullstack build, and then sitting through app review until both apps were live. Same person from the first sketch to the publish button.

Customer Side

The customer side is built around people instead of products. You keep a short list of the people you buy for, and browsing starts from whoever you're sending to. You type their address once and never think about it again.

The heymimo welcome screen, offering flowers, chocolates and gifts
The home feed: featured gifts, and nearby florists listed with their distance
A florist's page inside the app, with featured gifts, flowers and chocolates
A product sheet open over the florist's page, with its price and an add-to-bag button

Checkout starts from a person instead of a cart. The address is already there, so the only thing left to pick is how you're paying.

The bag open over the catalog, with quantity steppers and the total including delivery
Checkout with Pix or card, a coupon field and the order total
The customer's orders, split between in progress and history
One order awaiting payment, with its items, address and a button to copy the Pix code

Store Side

Here's the part I like most: it's all one app. Same download, same codebase. Log in as a store and the whole thing turns into a different product, with incoming orders, catalog and fulfillment. No second app to build, ship and keep in sync with the first one.

Made for someone standing at a counter with their hands full, so bigger targets, fewer steps, nothing that looks like a dashboard.

The same app logged in as a store: an editable catalog, in the store side's pink
The store's coupon manager, with four discount codes and their rules
Incoming orders on the store side, listed by customer and status
One incoming order, waiting on the customer's payment

Branding

Name, logo, palette and type, all done before the first screen existed. It had to feel like a gift without going full greeting-card, so I let the color carry the warmth and kept the shapes simple.

Brand moodboard: a wrapped gift, a delighted face and a glossy red heart
The heymimo icon on an iPhone home screen
The gift-and-bow mark drawn out on its construction grid
A billboard reading “Flores para ela? Tá a um toque de distância”
Seasonal icon variants for Easter, Christmas and Valentine's, beside the main one
Station posters carrying the app, the mark, and the line “mimar e ser mimado nunca foi tão fácil”

heymimo went from a conversation to an app on both stores. I assisted in the business model, designed the brand, built the interfaces and the code. Partly because a startup that early can't afford one person per job, mostly because it just comes out better when one person is holding all of it.

Two products, one app, live.